Entrepreneurs, Don’t Forget Your Research

There are many similarities in terms of what startups face when they have to set up their business. Their unique feature is their niche offering – the very reason why they decided to build their brand. One key to success, according to Chandigarh Angels Network’s member Sameer Jain, is thorough research.

If a startup researches well, they can get adequate information about the segment they are venturing into, vital stats about customer demographics, needs, distribution channels, etc. apart from being able to make decisions correctly and knowing their own potential.

Research is important also because it can expand your horizon of knowledge significantly. There may be things that are not of concern to you in the present circumstances but may play a part as your company grows. Thus, you should look to acquire as much knowledge as you can from different sources to boost your chances of success.

This article was published in Times of India. Access it here.