All About Market Validation

An entrepreneur with a vision must be aware that validating his product from his potential customers before hitting the shelves in integral to his success. It is a very relevant exercise for all startups to carry out.

Jazzy Sihota, member of Chandigarh Angels Network talks about the importance of market validation and how startups can successfully carry out the entire process. He elaborates on the four key aspects – finding the target audience, building a questionnaire, conducting interviews and studying the data.

Reviews from the end user can help a startup make timely decisions regarding its product and make necessary changes. Entrepreneurs must not skip the validation process.

This article was published in Times of India. You can read it here.