Looking for and exploring new business opportunities has always been a part of Ashok’s inherent nature. He loves developing challenging products and innovative businesses ideas. A perfectionist by nature, He always strives for excellence in whatever he does. He is highly customer centric and believes in providing the customers with the best product and services.
A strong believer in the diversification of business, He has tried his hands in various ventures like distribution of FMCG products to various online businesses in India and overseas during the past 20 years and running several of these successfully.
Various failures have immensely helped him enrich his experiences, overcome his shortcomings and emerge as a matured and successful entrepreneur.
Ashok started his career by conceiving and starting Emmbros for making Automotive Rear Axle Shafts way back in 1991. Learning from the ground up, He mastered the trade and today Emmbros manufactures a vast range of automotive differential parts and specializes in catering to Performance Racing Industry, OEMs in US & India apart from being a brand leader in Indian Aftermarket. Emmbros also exports its products to about 20 countries today.
The automotive parts business is done by Emmbros Automotives Pvt. Ltd. for domestic markets and Emmforce Inc. for overseas markets.
CAN is providing much needed platform for budding startups in North India region. Funding and mentoring are two main things that early stage startups need and CAN is providing full support to startup eco system in this regard.