Complete Your Puzzle With Product-Market Fit Did you know that no market need is the top reason for the failure of startups?  You can have it all – the perfect

Friends and Family: Raising Early-Stage Investment There is no dearth of challenges for an early-stage startup; there is simply too much on the plate. However, one of the biggest headaches

Boosting Market Share: Tricks for Early-Stage Startups If the word “search engine” comes up, there is a very high probability that you will instantly recall Google. Similarly, if there is

Understanding Quantitative and Qualitative Research Market research is considered to be an integral part of any startup’s journey. Day in and day out, even the best of companies are trying

McKinsey’s Consumer Decision Journey When the topic of sales is brought up, it is hard not to think about the sales funnel. While companies around the world continue to use

Finding and Understanding Customer Pain Points When you look at the market positioning of companies these days, you will find that many of them portray themselves as solutions- some for

Boosting Post-Sales Support for Startups A company’s post-sales support is as important as the pre-sales process, if not more. You can either convert users into loyal customers or watch them

4 Ways to Keep the Customer Churn Rate at Bay Let’s get the facts out first- acquiring new customers is five times more expensive than retaining existing ones and on

Why Sustainability is Good for Businesses There is so much talk around sustainability in businesses that you would probably know a lot about it already. However, there remains a big

Is Your Startup Ready for Investment? The world of startups is as exciting as it is daunting. Hundreds of startups are born every day around the world while many others

Why Focus on Upselling and Cross-Selling? How many times have you walked into a McDonald’s or KFC and been asked if you would like to have a side of fries

5 Strategies to Acquire Your First 10 Customers Let’s re-live a typical startup journey. You had your “Eureka!” moment, founded your very own startup, researched and built something that was