Value Proposition: The Customer Magnet In a dog-eat-dog world like ours, you either put your best foot forward or crash and burn. That’s pretty much what it comes down to.

Language Curry Raises Seed Round From Chandigarh Angels Language learning startup Language Curry recently raised a $92,000 seed round led by Chandigarh Angels Network, Rebalance Angel Community and others. Led

Understanding and Finding Your Competitive Market Positioning The essence of entrepreneurship lies in the entrepreneur’s ability to identify and grab opportunities. Whether it’s through the creation of new products and

Total Available Market: How Much is Good Enough? Entrepreneurs and investors are always after big market opportunities- they care about those sectors that are touted to grow at a fast

The Do’s and Don’ts for Adjacent Market Expansion The vision to grow and expand a business is an inherent part of any entrepreneur’s mindset. They’re always on the lookout for

Breaking Down the Problem and Solution Statements Think about the answer to the question “What problem is your startup solving?” for a minute. Does your answer include creating a better

Why and How to Identify Competitors at an Early Stage The search engine industry today is pretty much a monopoly led by Google. But neither was Google the first to

Bring Your Persona to Life by Finding Your First 10 Customers Most entrepreneurs in their initial journey are seen talking about customer persona and working diligently to make one. But

Set the Right Targets With Your Customer Persona More often than not, entrepreneurship is about the choices that you make. The success in entrepreneurship is often attributed to what you

Chasing Data to Build the End User Profile When you are building a startup, it is imperative to adopt the mentality of building a business around the customers’ needs, not

Market Segmentation to Find the Right Customers At its core, market segmentation involves dividing potential customers into smaller groups based on some common characteristics. It is an exercise that helps

Short and Simple: Keys to an Effective Elevator Pitch An elevator pitch is a powerful tool for entrepreneurs to help them market their business. The idea behind such a pitch