Customer Retention Strategies

No business can flourish without taking into account the needs and demands of its customers. Some startups look to consistently attract new clients but forget to look after the ones they already have. S.K. Arora, member of Chandigarh Angels Network, writes about the importance of retaining your customers.

With the help of a few statistics, he explains the growing need to address this aspect in this first place. He then goes on to give some key ways that will help startups ensure that their loyal customers are well taken care of. The methods detailed in this article include keeping customers involved, identifying and rewarding your most valuable clients, understanding what attracts them the most and the importance of human interaction. 

This is an article worth reading for startups, regardless of the stage they are at, because they can benefit significantly from respecting their existing user base.

Read this article here, as published on Entrepreneur India.