Winning the Price Battle

Developing a solid pricing strategy is undoubtedly one of the most intriguing challenges for a startup. A single strategy cannot be developed since every business is unique and has different targets. However, there are a few underlying factors that all startups must consider before developing their pricing strategy.

Alok Ramsisaria, founding member of Chandigarh Angels Network writes about the 4 factors – knowing the customer, knowing your costs, knowing your startup goals and knowing your competitors. 

Having a thorough understanding of the given pointers will help you narrow down to the strategy that will work best for you in the long run.

This article was published in The Times of Chandigarh, access it here.