5 Pointers For Your Customer Acquisition Plan The process of customer acquisition for startups is far from being smooth and foreseeable. Multiple variables can affect your customer acquisition strategy, and

Know Your Numbers: KPIs for Esports Startups Amid the Coronavirus outbreak, the world over, sporting calendars have taken a significant hit. Top football leagues, Grand Slam tournaments, the Grand Prix

What Affects Your Business’ Valuation? Business valuation remains a contentious issue and something that cannot be neglected by any company, whether big or small. The right figure can be the

Know Your Numbers: KPIs for SaaS Startups Let’s face it – number crunching is at the heart of any business – whether you enjoy dealing with it or not. While

Retaining Top Talent in Your Startup There is no dearth of challenges for entrepreneurs- they have to create a viable product, attract customers, scale their startup, worry about funds and

The Risks in Raising Too Much Too Soon $3 Trillion – that’s the size of the global startup economy right now. To put that figure in perspective, its larger than

PAM, TAM, SAM, SOM – Tools for Market Analysis Considering the excitement that comes with launching a startup, it is easy to become ambitious while setting goals and targets. If

From “Bored” Meetings to Effective Board Meetings There has been a long-standing debate regarding Indian work ethics, but the fact remains that some key business practices are in play only

Zero Budget Marketing Hacks for Startups Marketing is essential for the success of a business. From onboarding new clients to moving them further down the funnel, you cannot build a

A Business Model for 2020 and Beyond It’s a bright Sunday morning when you wake up with that leisurely gleam in your eyes and a relaxed brow. A steaming hot

Winning the Price Battle Developing a solid pricing strategy is undoubtedly one of the most intriguing challenges for a startup. A single strategy cannot be developed since every business is

Billion-Dollar Sustainability Startup Ideas It is nearly impossible to ignore the challenges that we face today. Climate change is real, the Earth’s resources are depleting fast and the green cover